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What's the story behind the elephant?

One Brain- Two Minds

Your Elephant represents your emotional side-AKA the unconscious brain.
Your unconscious brain is multi-tasking and can focus on many things at any given time. It is also involuntary. It controls bodily functions like breathing, heart rate, digestion, and reflexes.  Your Rider is your analytical side. The side that operates on logic and reasoning. These 2 sides are forever in conflict with each other, in ALL aspects of your life. Losing weight has NOTHING to do with will power.

It is not your fault

Taking willpower out of the equation

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Stop the diet mentality

And  switch your mind set

Diets do not work. You can't eat and move and think the way someone else tells you to and expect to be successful.

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all or nothing

 You are not perfect

We aren't designed to eat perfectly, we are not meant to be perfect. Diets are something you go "on and off", it is why they fail. Change your relationship with food and never diet again.

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